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"Food for the" Seul

Purpose

Concept Brand Identity • Experience Design Project

Roles

Art Director • Brand Designer • Concept Developer • Graphic Designer • Menu Designer

"Seul," meaning "alone" in french, is a modern restaurant concept that reframes solo dining as empowering and desirable, using strong brand storytelling and clean, high-end design to attract young adults who value independence, aesthetics, and personal rituals.

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